While the brand might not be a household name in the UK, in the Netherlands a Supertrash fashion show is a huge event, an excuse for a massive party, and one of the highlights of Amsterdam Fashion Week.
So I was very excited to be invited to join Supertrash at the show last weekend.
Designer Olcay Gulsen is a bit of a celeb in her homeland, and her label specialises in glam daywear, party dresses, separates and some really great jackets. It's all wearable, affordable stuff thats sold for around €50 - €200 per piece. But don't let the high street priced fool you - the show was all about glamorous spectacle!
Amsterdam's Passenger Terminal (usually used for cruise ship berthing) was transformed into a catwalk for the night, and the nautical theme was key when it came to the setting. Sitting along the front row were girls in white Supertrash tuxedos with sailor hats - a closer look revealed that each hat held the name of the person for whom that seat was reserved; I now have my 'Gemma' hat safely stashed at home for the next fancy dress party I attend!
Backstage, models were busy being transformed into 1970s Studio 54 goddesses with long wavy hair (courtesy of a table stacked with hair extensions).
...and killer heels with mirrored platforms, made exclusively for the show by Supertrash. Given the height of these babies, it's a wonder nobody fell over - we only got one slight stumble!
The collection was at its best when it was a louche, sexy take on the 70s, with lurex backless maxis, a Missoni-inspired chevron print and Bianca Jagger-esque tuxedos the main attractions.
The knitwear was also a success, with some great intarsia midi dresses and slouchy grey knits. Jewel-toned leather skirts with zips, a touch of snakeskin and heavy wool winter separates (capes, coats, skirts) were other highlights
My favourite piece had to be the chevron maxi with v-back, which I feel perfectly represents what I learned about the brand on my trip to Amsterdam. Where Gulson succeeds is in her ability to stop before taking a look too far. The dress is bright, but the shape is simple, and it's this restraint that works so well. With a name like Supertrash, I was expecting lots of gold hardwear, bling and embellishment, but actually, the label is far more subtle than that, and this is no doubt the reason it's so successful
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